Wednesday, May 31, 2006

May 30, 2006Panama’s Best Coffees Set New Records in Online Auction
Famed Hacienda la Esmeralda Sells for Over $50 a Pound
LONG BEACH, Calif. U.S.A. (May 30, 2006)--- Panama’s number one coffee, from Hacienda La Esmeralda, once again set an online coffee auction record when it sold for over $50 dollars a pound during an online auction on May 30th. Hacienda La Esmeralda placed first in the “Best of Panama” cupping competition in April with a score of 94.6 out of 100.
Competition was active on many of the lots offered during internet auction, which lasted 10 hours as several bidders were after the small lot of five 60-kilo bags of Hacienda La Esmeralda, as well Bambito Estates and Carmen Estates, which placed second and third in the competition, respectively. When the auction closed, Hacienda la Esmeralda had sold for a stunning price of $50.25 a pound. Commercial-grade coffee is currently trading in commodity markets for just over $1 a pound.
The online auction was hosted by the Specialty Coffee Association of America (SCAA). In addition to Hacienda la Esmeralda, thirty additional lots totaling over 33,000 pounds of high scoring coffee from the “Best of Panama” were also sold in the online auction, fetching prices from $1.50 to $14.20 a pound.

What does this mean for you fans of Rocket Coffee Roasters?
No, I did not lose my head and go for the La Esmeralda... Over $33,000 for 5 bags of coffee?
I think it's great for the farmers and Panama coffee as a whole, but that is just way out of my meager means!!! The good news is....
We won the coffee we were actually after in yesterday's auction!!!
Organic Cafe' Kotowa Duncan
A Bourbon Typica Caturra, Catuia & Certified Organic gem of a coffee grown at an elevation of 1,700 m or 5,550 ft. This is a incredible coffee, sweet with good acidity and a butterscotch flavor mixing with dried apricots. Lush tropical landscapes, fertile volcanic soil and an abundance of care help make this coffee what it is!!!
Rocket Coffee Roasters is extremely proud to offer this coffee to our customers and you may look for it on our website in the next couple of weeks!

3 Comments:

Anonymous Anonymous said...

Woot!

Congrats Larry! Can't wait to give it a try at some point!

10:37 AM  
Blogger Larry said...

Thanks Mark!

I had allready earmarked a pound for you from the very first roast!

10:43 AM  
Anonymous Anonymous said...

Congratulations Larry!

I am looking forward to ordering a few pounds of this Panama! I am really enjoying the Finca Hartmann I purchased from your website last week!

Sonya

3:37 PM  

Post a Comment

<< Home