Interesting development concerning the Cup of Excellence program. I've copied an email I've received with the news below.Dear Larry Jones,
We are pleased to announce that The Alliance for Coffee Excellence, Inc, (ACE) and The National Coffee Association (NCA) have entered into a formal strategic alliance devoted to the advancement of high quality coffee through The Cup of Excellence® program. Our two organizations share a love and appreciation of coffee and an understanding that a greater knowledge of the variables that affect quality, and a focus on creating consumer appreciation of differing flavor profiles will benefit the industry as a whole.
Cup of Excellence has grown immensely from a single experimental project in 1999 and is now the premier competition and auction program in the world- it is on the cutting edge of quality selection, it supports the development of an enhanced infrastructure, assists cuppers and quality control technicians to fine tune their existing skills and provides an opportunity to excite roasters and their customers in their own coffee discovery process. The Cup of Excellence program has enjoyed strong support from specialty roasters worldwide due to its strict focus on quality and the fair and transparent financial reward it has provided to the winning farmers.
The National Coffee Association created in 1911 is the oldest coffee trade association in the US and represents the US coffee industry with a significant focus on government relations (domestic and international), public relations, market and scientific research and education. The NCA's positive media campaigns have resulted in the good news about coffee and health being publicized worldwide. The majority of its members are small and mid size companies. Log on to www.ncausa.org for more information.
Working with the producer committee of the NCA who's mission statement is to foster positive relationships between coffee producers and the US industry, the Cup of Excellence program will be able to strengthen the bridge between quality producers and US roasters and help create higher volume sales and often longer term relationships for producers recognized by the Cup of Excellence program. The two organizations will work together to enhance Cup of Excellence benefits to the coffee industry, find creative solutions for the program logistics and utilize the NCA Fall educational conference to offer the latest in quality selection techniques to US roasters.
We are excited about this opportunity to strengthen the Cup of Excellence program and its benefits and wish to thank you for your continued support.
Regards,
We are pleased to announce that The Alliance for Coffee Excellence, Inc, (ACE) and The National Coffee Association (NCA) have entered into a formal strategic alliance devoted to the advancement of high quality coffee through The Cup of Excellence® program. Our two organizations share a love and appreciation of coffee and an understanding that a greater knowledge of the variables that affect quality, and a focus on creating consumer appreciation of differing flavor profiles will benefit the industry as a whole.
Cup of Excellence has grown immensely from a single experimental project in 1999 and is now the premier competition and auction program in the world- it is on the cutting edge of quality selection, it supports the development of an enhanced infrastructure, assists cuppers and quality control technicians to fine tune their existing skills and provides an opportunity to excite roasters and their customers in their own coffee discovery process. The Cup of Excellence program has enjoyed strong support from specialty roasters worldwide due to its strict focus on quality and the fair and transparent financial reward it has provided to the winning farmers.
The National Coffee Association created in 1911 is the oldest coffee trade association in the US and represents the US coffee industry with a significant focus on government relations (domestic and international), public relations, market and scientific research and education. The NCA's positive media campaigns have resulted in the good news about coffee and health being publicized worldwide. The majority of its members are small and mid size companies. Log on to www.ncausa.org for more information.
Working with the producer committee of the NCA who's mission statement is to foster positive relationships between coffee producers and the US industry, the Cup of Excellence program will be able to strengthen the bridge between quality producers and US roasters and help create higher volume sales and often longer term relationships for producers recognized by the Cup of Excellence program. The two organizations will work together to enhance Cup of Excellence benefits to the coffee industry, find creative solutions for the program logistics and utilize the NCA Fall educational conference to offer the latest in quality selection techniques to US roasters.
We are excited about this opportunity to strengthen the Cup of Excellence program and its benefits and wish to thank you for your continued support.
Regards,
Susie Spindler
I'll ponder this for a day or two and then share my thoughts. As always, I welcome your comments, observations and feelings, so post 'em!
posted by Larry at 7:24 AM
0 Comments:
Post a Comment
<< Home