The Roadshow by Fresh Cup magazine came to Arizona last weekend. A industry trade show of sorts, with training classes and seminars, the event was well attended.

The major players in the Arizona coffee scene were there as well as a number of industry types from around the country.

I sat in on one of the morning seminars that was instructed by the owner of a local coffee roasting company and was surprised by the lack of knowledge and mis-information that was being thrown about. I should have just gone to breakfast instead!

I did see some old friends in the industry, Bill from Espresso Wrench in Tucson, David from Red Rock Roasting Co. in Albuquerque, the crew from Zoka and my good ol' buddy Terry Davis, the president of Ambex Roaster Manufacturing in Clearwater, FL.

Sadly the only good shot of espresso I had the entire time I was there came not from any Arizona coffee company but from Zoka coffee roasters out of Seattle.